The beard-caring industry is growing a lot in the current marketplace. You can research the current statistics of the growing beard products business. Current research expresses that the market will touch the figure of 20 billion dollars by 2027. There are many beard oils and other products that are roaming on the retailer shelves with their own uniqueness and customer-grabber capabilities. Consumers were asked in a survey and 71% said good packaging compels us to purchase that specific product. This is the value of packaging to make your product stand out on the retailer shelves. These packaging boxes will not just keep your beard oil safe and protected from any mess but they could serve as a great marketer for your product.
Significance of custom beard oil boxes
Think about your last visit to a beard care store. What made you buy that particular oil? There can be a 50 to 60% chance that packaging made the role of making you buy that product.
Luxury beard oil boxes create a sense of quality and value. They tell customers you take pride in your product and craftsmanship. This builds trust and encourages them to choose your beard oil over generic brands in plain packaging.
Work on these elements
What makes a beard oil box a luxury choice? It is all about the details and finishing of the box.
The following are some key elements:
Materials
Commonly beard industry uses high-quality cardboard with a matte finish or textured wood is used to give it a natural feel. and the rise of sustainability has made a great shift in manufacturing beard boxes. Brands are now going for recycled cardboard which is very helpful in attracting eco-conscious consumers.
Finishes
Forget shiny plastic bags etc. Luxury boxes often have subtle finishes like raised designs and depressed designs. These are also known as embossing and debossing. It helps in adding depth and texture to packaging design. Spot gloss finishes can also be used.
Typography
The font you choose for your brand name and descriptions matters. Simple, elegant fonts with clean lines exude sophistication. Avoid over-fancy or hard-to-interpret fonts that make the look boring.
These elements all work together to create a cohesive brand identity that resonates with your target audience.
The unboxing fun is a real thing
The psychology of unboxing is a real thing. People enjoy the anticipation and excitement of revealing a new product. Luxury beard oil boxes can take this experience to the next level.
Imagine a customer opening your box. They feel the smooth texture of the cardboard. They appreciate the beautiful design and branding. Maybe there’s a handwritten note or a small beard comb tucked inside.
- Use high-quality packing materials that cushion the bottle and prevent damage.
- Include a small branded card with a thank-you message or beard care tips.
- Offer limited-edition boxes with unique designs for special occasions.
By investing in the unboxing experience, you turn a simple purchase into a delightful surprise, fostering positive brand association.
Here are some successful examples of branding through packaging in the beard care market
Beard brand
Their minimalist black and white boxes with clean typography communicate a modern, sophisticated image.
Death Wish Coffee Company Beard Oil
Their bold black boxes with a skull logo reflect their brand’s edgy, no-nonsense personality.
Honest Amish
Their natural wood boxes with simple labeling reinforce their commitment to natural ingredients and eco-friendliness.
Blackwolf beard oil
Their sleek black boxes with metallic silver accents and a wolf logo exude a sense of rugged masculinity. This design perfectly complements their brand image and resonates with their target audience of outdoorsy beard enthusiasts.
Uppercut Deluxe
They designed a minimal white color box with a simple yet catchy embossed logo on it. A pop-up color was used like gold or silver. This elegant packaging reflects the high quality of their beard oil and appeals to a beard guy.
Viking Revolution
Their boxes were designed to reflect the theme of Viking heritage. Boxes are rustic wooden with burnt finishes and leather straps were used to give the feel of Vikings. This uniqueness in packaging was loved by the tradition and quality lovers.
These were just a few examples that could make you understand the packaging capability to create a strong brand identity.
Conclusion
In a nutshell, packaging boxes have more benefits for your beard oil brand. It is a powerful marketing tool that can change the perception of the customer and will build loyalty to the brand. So, invest in high-quality beard oil packaging boxes to level up your brand and achieve success.
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